Ulrich Bez is a prominent figure in the automotive industry known for his significant contributions to various iconic brands and his role in shaping the direction of several automotive companies. His career spans several decades and includes key positions at Porsche, BMW, Ford, and Aston Martin.
Early Career and Porsche: Ulrich Bez began his career in the automotive industry during the 1970s when he worked at Porsche. His responsibilities at Porsche included establishing the company’s crash test program, a crucial aspect of automotive safety. His work during this period laid the foundation for advancements in vehicle safety and testing methodologies.
BMW Technik: In the 1980s, Bez followed Porsche’s head of research to BMW, where he played a pivotal role in setting up BMW Technik. This department was responsible for designing the Z-series of sports cars, which included models like the BMW Z3. Bez’s time at BMW was marked by his commitment to innovation and unique design concepts.
Return to Porsche: In 1988, Ulrich Bez returned to Porsche, and his second stint with the company proved to be significant. He undertook efforts to revitalize the Porsche brand and played a key role in preserving the iconic Porsche 911 by overseeing the development of the interim 993 model. Additionally, he introduced the Porsche 989, a premium 4-door sports sedan that aimed to expand Porsche’s product portfolio. However, disagreements with the Porsche board regarding the 989 led to his departure from the company.
Leadership at Ford and Aston Martin: Following his departure from Porsche, Bez took on the role of leading Aston Martin, which was under Ford’s ownership at the time. During his tenure as CEO, Bez played a crucial role in revitalizing the Aston Martin brand, bringing it to new heights of performance and luxury. Under his leadership, Aston Martin achieved independence from Ford in 2007, and the brand’s cars gained acclaim for their design and performance.
Retirement and Continued Involvement: Ulrich Bez retired from his role as CEO of Aston Martin at the end of 2013 but remained the chairman of the company. His influence and expertise continued to be a driving force in the brand’s strategy and direction.
Ulrich Bez’s career in the automotive industry exemplifies his passion for innovation, design, and performance. His contributions to vehicle safety, design, and brand revitalization have left a lasting impact on the industry and the companies he has been associated with. His work at Porsche, BMW, Ford, and Aston Martin underscores his remarkable journey through the world of automobiles.