KoRo, the rapidly growing European snacking brand, has raised €35 million in a Series C funding round to fuel its expansion across Europe. The round was led by Coefficient Capital, a New York-based growth equity firm known for its investments in brands like Oatly and Magic Spoon. This new capital will help KoRo increase its presence in key markets like France, Italy, and the Benelux region, positioning the brand for even greater success in the coming years.
Founded in 2014, KoRo has already captured the attention of millions of European consumers with its innovative, transparent, and sustainable approach to snacking. With over 2 million customers and its products available in over 10,000 retail stores across Europe, the company is now ready to ramp up its growth, particularly in new markets.
KoRo’s Growth Story: A Brand Built on Innovation and Transparency
KoRo’s rise to success has been driven by its commitment to offering healthy snacks that don’t compromise on taste. As the brand continues to expand, it’s not just about the snacks—it’s about creating a brand that people trust. With a B-Corp™ certification this year, KoRo stands out for its focus on sustainability and ethical practices in every part of its business.
Florian Schwenkert, CEO of KoRo, expressed his excitement about the new funding and what it means for the company’s future. “We’re thrilled to have Coefficient Capital on board,” Schwenkert said. “We’re building a pan-European presence and have many exciting projects lined up for the year ahead. We’re on our way to becoming an omnichannel love brand.”
The investment will help KoRo deepen its footprint in the European market, especially in key countries like France, Italy, and the Benelux region, where consumer demand for healthy snacks is growing rapidly. The brand’s ability to connect online and offline channels is one of its biggest advantages, helping it reach customers in a more seamless and engaging way.
Why KoRo Is Winning in the Snacking Space
KoRo’s formula for success is based on several key elements: innovative products, transparency, and a digital-first approach. The company has disrupted the snacking industry by offering high-quality, affordable snacks that are not only healthier but also better for the environment.
KoRo’s commitment to sustainability is evident in its operations and its product offerings. For example, the company focuses on responsible sourcing and works with suppliers who share its values. This sustainability focus has made KoRo a favorite among eco-conscious consumers, especially in European markets where demand for greener products is increasing.
In addition to healthy snacks, KoRo has also introduced convenient, bulk-buy options that allow customers to save money while enjoying quality products. This combination of health-consciousness, value, and sustainability has made KoRo a standout in the crowded snack market.
KoRo’s Growing Customer Base and Strategic Partnerships
With over 2 million customers across Europe, KoRo has proven its appeal to a wide range of consumers. Its products are available in thousands of retail stores, and the brand has made significant inroads into the online market, offering a seamless shopping experience to customers who prefer to shop from home.
In 2023, KoRo announced an exciting partnership with Albert Heijn, one of the largest retail chains in the Netherlands. This collaboration is expected to further boost the brand’s visibility and drive sales across the Benelux region, where consumers are increasingly seeking healthier snack options.
To further enhance its appeal in France, KoRo has partnered with Olympic gold medalist Teddy Riner as its brand ambassador. Riner’s involvement will help the company connect with French consumers and elevate its brand presence in a key European market.
The Leadership Behind KoRo’s Success
KoRo’s leadership team is a big reason why the company continues to thrive. The appointment of Toni Petersson, the former CEO of Oatly, to the company’s Advisory Board is a strategic move that brings a wealth of experience to the brand. Petersson’s expertise in scaling global brands and his knowledge of the food industry will be invaluable as KoRo continues its journey toward becoming a global leader in healthy snacks.
Petersson has been impressed with KoRo’s omnichannel strategy, which seamlessly integrates both online and offline shopping experiences. “KoRo’s ability to connect with consumers at just the right moment, whether online or in-store, is one of the most impressive strategies I’ve seen,” he said. “It creates a powerful flywheel effect that drives brand visibility, customer loyalty, and ultimately, long-term growth.”
What’s Next for KoRo?
With the recent €35 million in Series C funding, KoRo is poised for significant growth in the coming years. The company plans to expand its product range and deepen its presence in countries like France, Italy, and the Benelux region. As the brand continues to gain traction in these markets, it’s clear that KoRo is well on its way to becoming a household name in the healthy snacks industry.
The investment will also support KoRo’s ongoing commitment to sustainability and innovation. By focusing on responsible sourcing, ethical business practices, and offering consumers a healthier alternative to traditional snacks, KoRo is positioning itself as a leader in the next generation of sustainable food brands.
Conclusion: KoRo’s Future Looks Bright
KoRo’s €35 million Series C funding round is a major milestone in the company’s journey, but it’s just the beginning. With strong backing from Coefficient Capital and other investors, KoRo is ready to continue its European expansion and make its mark in the global snacking market.
By staying true to its mission of offering healthy, affordable, and sustainable snacks, KoRo is on track to become one of the most influential brands in the European food industry. The support from industry leaders like Toni Petersson and the company’s focus on innovative, omnichannel strategies ensures that KoRo will continue to attract customers and grow its presence in the years ahead.
As KoRo expands into new markets and strengthens its partnerships, the future looks incredibly bright for this innovative snacking brand. Stay tuned for more exciting developments as KoRo continues to shake up the snacking industry and build a pan-European love brand that consumers can trust.
